Children in Need's 'Very Important Pudsey' collection
Introducing the fantastic 'Very Important Pudsey' collection from BBC Children in Need, a bespoke collection of 8 bears designed by the great and the good from British film, TV and music, including designs by Sir Paul McCartney, Dame Helen Mirren and Joanna Lumley! Watch Children in Need on Friday, 15 November 2013.
By Emily Ridler

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