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9 best panettone for Christmas 2025, including a Dubai chocolate version
The fluffiest Italian festive treats, according to our experts

Panettone is typically made with dried fruit, candied citrus peel, almonds and brandy — though, as the Good Housekeeping Institute found out in this year’s Christmas taste test, there are now plenty of more experimental flavour combinations worth trying, too.
Best panettone for 2025
How do you pick a good panettone?
With so many varieties on offer, we asked Deborah Parietti, Director & Founder of Feast Italy what to look out for in the perfect panettone.
“While the first appearance of a panettone is important, it’s inside that makes the real difference,” Parietti explains. “You should look for bubbly dough with an intense yellow colour and a soft, bouncy consistency. This indicates that the rising process was long and slow (up to 72 hours in some cases).
“Fruit should be evenly distributed throughout the bake, and the aromas of butter, vanilla, raisins and orange should fill the air with its festive scent. Taste-wise, we’d be looking for a crust that’s as soft as the middle, without any bitterness, or worse, burnt aftertaste. A good panettone should be moist but not greasy, with well-balanced ingredients that don’t overpower one another.”
How we test panettone
Our Good Housekeeping Institute experts sampled 20 classic and flavoured panettone to find the tastiest picks for Christmas 2025.
They were looking for a good rise and a rich, buttery taste, though the flavours ranged from traditional dried fruit and candied peel to more daring combinations of chocolate, hazelnuts and even gingerbread.
Stacey looks after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila. Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine. Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings. Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business. You can follow Stacey on Instagram @crummbs_uk
Georgia has been part of the hospitality industry for the last nine years. Her starting point was the world-renowned Le Cordon Bleu culinary school where she gained a Diplôme de Pâtisserie. She has worked at a number of well-known restaurants and bakeries including The Club at the Ivy and Ottolenghi, Notting Hill where she was the head pastry chef. Most recently, Georgia worked at The Clink Bakery inside HMP Brixton, which aims to reduce reoffending through teaching. She is an expert in all things baked goods and holds a WSET level 2 in wine.


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