Emma Richardson
Junior Fashion Editor
Emma Richardson is Good Housekeeping’s junior fashion editor, working across print and digital. Previously at Grazia, she now collaborates with GH’s style director to write daily style and fashion news content, as well as oversee the style pages in the print edition. You’ll usually find her hunting for the next best minimalist staple at COS and patiently waiting year-round for autumn to dust off her favourite trench coat.
If you’ve been waiting for a new coat, this designer inspired high street find is your sign — and it’s under £100
We suspect it won't be in stock for much longer.
Yes, you can still shop the JW Anderson x Uniqlo collection – and the knit you’ll wear all season
Designer styles that won’t break your bank account
We tried on every piece from the M&S x Bella Freud collection – here’s what we’re keeping
The high street hero has collaborated with the designer once again
From slogan knits to dreamy pyjamas, Bella Freud‘s newest M&S collection is set to sell out – and fast
Ready, set, shop
The Princess of Wales just wore this British brand again — and you can still shop her exact cardigan
Kate’s royally perfected countryside-chic
Julia Roberts just wore this brilliant brand head-to-toe – and her entire look is still in stock
First the royals, now Hollywood approve this British brand
This brilliant high street brand just released the softest jacket yet - and it comes in five autumnal colours
And there are matching trousers!
Claudia Winkleman has brought back black leggings – here's my winning pair from M&S, plus 9 others
The stretchy staple has has a fashion upgrade
The high street brand loved by Kate Middleton is having a secret dress sale - with up to 60% off
From swishy maxis to cosy minis, these are the best on offer
Practical and chic: Claudia Winkleman's excellent Traitors boots are still in stock, and are surprisingly affordable
Turns out, her wardrobe isn't just designer
Surprise! Nobody's Child X TBCo just launched a brilliant new wool collection – including this standout cardigan
I suspect it'll sell out by Monday
These bold shirts will make your wardrobe pop - and pair perfectly with power suits
Bold hues are great for autumn, too
Why this dramatic coat style is the chicest way to stay warm this season - and it's all thanks to Claudia Winkleman
The sweeping staple is stylish, it turns out
From Nobody's Child to M&S, this genius jacket style will keep you warm and chic - no cashmere scarf required
It's the rollneck's cosy cousin
It’s the season of the relaxed power suit! We’ve tracked down five brilliant options, so you can skip the search
Suiting doesn't need to be serious
These are the so-called ‘boring’ boots that make every outfit look instantly polished
Your shoe rotation just got a serious upgrade thanks to these versatile boots
To sleeve to or not to sleeve - this is the cosy knitwear staple that will transform your wardrobe
Starting from £28
This chic French shade has just upgraded the leather trouser – here’s why
Très chic, non?
This comfortable jean style is everywhere right now and it comes with a subtle jogger twist
Your day-to-day wardrobe just got a serious upgrade
We searched for hours – here are the 20 best new-in pieces for October, from £13
If ever there was a good time to add to your wardrobe, it’s now
Yes, thermals can be flattering and functional - and the high street stocks some of the best
Say goodbye to boring layers this autumn.
This high street brand has just reimagined a traditional Scottish staple - and it comes in 5 different patterns
Claudia Winkleman would certainly approve
This ingenious jacket combines two popular styles in one - and it's less than £70
It comes from a brand you know and love
I can’t believe it – these practical boots look incredibly polished and are as comfortable as your favourite trainers
From Next to Boden, we’ve found the best to shop now
Surprisingly, these are the most stylish ways to wear a jumper — without having to wear one at all
It's the ultimate throw-on staple
Chic tailoring has just had a modern upgrade – and all the best pieces come from the high street
Sophisticated staples don't need to come with a Savile Row price tag
We’ve done the research – this £45 tassel bag from M&S is the style to know now
The boho style is back for A/W 25
I’m impressed – this hybrid jacket style is so soft you could sleep in it, and starts from £56
Why settle for stiff tailoring?
A swishy ballet skirt is the essential style upgrade of the season – led by one high street standout
The French trend continues to reign supreme
This cosy designer coat comes with a heritage twist – and I can't believe it's under £100
Affordability meets luxury in this stylish autumn jacket
Make way barrel leg jeans, this chic jean style has started to take over - and it's royal-approved
Update your wardrobe with these stylish denim staples
M&S has just nailed this season’s must wear shade - and it's all thanks to this hero piece
Your wardrobe will thank you for this one