Alison Lynch
Head of Content
Alison is head of content for the Good Housekeeping Institute, responsible for product reviews across homes, beauty, wellness, family and food & drink. She lives by the William Morris quote that you should “have nothing in your house that you do not know to be useful, or believe to be beautiful.”
Alison has over 15 years' experience as a lifestyle editor and has written features on everything from misophonia to how to dress like Claudia on The Traitors. She has also interviewed everyone from Dame Joanna Lumley to the Kardashians.
In her spare time, you'll find her hanging out with Monty the cocker spaniel and refreshing the Sezane website every five seconds.
These Christmas jumpers are so chic, you'll want to wear them every season
From novelty knits to classic Fair Isles, these are GH’s favourites
Where to shop Claudia Winkleman's Celebrity Traitors looks, from tartan trousers to tulle skirts
We spoke to her stylist Sinead McKeefry about the inspiration behind her outfits
We tried on every piece from the M&S x Bella Freud collection – here’s what we’re keeping
The high street hero has collaborated with the designer once again
11 best John Lewis bedding buys, from cooling pillows to temperature-regulating mattresses
Want to shop all your bedding at John Lewis? These are the GHI's favourite buys
Good Housekeeping just opened its brand new ‘show kitchen’ and here’s where to shop everything in it
Including beautiful cookware from John Lewis, Samsung appliances and wining knives from Victorinox
From Princess Diana to Miranda Priestly, the best Christmas baubles to snap up before they go
The must-have decorations for your tree in 2025
12 cutest Halloween costumes for your Labubu (plus how to dress up like one yourself)
For you and your mini me
1 hour left! 67 best Amazon Prime Day deals with over 50% off Dyson, Apple, Ninja and more
Get ahead on your Christmas shopping
I'm a pet parent and I've found the Amazon Prime Day pet deals worth shopping before the sale ends
It's the perfect time to stock up on pet food, toys and all the latest gadgets for your furry friends
Final hour! The best Amazon Prime Day deals to shop now, with up to 60% off
Get ahead on your Christmas shopping
23 brilliant Christmas gifts under £100 available next day on Amazon
Sort that Christmas list in one order
The best travel cots for babies who are going places in 2025
Tried and tested by the Good Housekeeping Institute and a panel of parents
From smoke-breathing dragons to Toniebox 2, the must-have toys this Christmas, according to kids
“I love the smell, the accessories, being able to mix it myself. I just love slime!”
‘I found the polo neck Claudia Winkleman’s stylist “layers under everything” on The Traitors
Stylist Sinead McKeefrey buys them in every colour for the show
14 colourful and cosy new John Lewis homeware buys for every kind of homebody
As someone who’s currently redecorating their flat, I have mentally circled quite a few…
Slow Horses’ Kristin Scott Thomas has the most stylish wardrobe on TV – here's where to get her glam spy look
Cosy enough for clandestine meetings on park benches
‘I had to walk-commute for a week and these FitFlop boots absolutely saved my feet’
The Tube strike has a silver lining...
I slept with a coverless duvet and now I don’t understand why we aren’t all using them
You can just chuck the whole thing in the wash
Forget Burberry, M&S just launched a brilliant cropped trench for just £65
Last year's was a sellout so grab it while you can
From chunky loafers to hiking boots, 8 new-in FitFlop shoes that are good for your sole
Shoes you can walk 1,000 steps in
22 best Airbnbs in Cornwall and Devon for seaside breaks and countryside retreats
From harbourside boltholes to sprawling country pads, these are the ones we're booking
11 pieces we're buying in the ME + EM sale to start our autumn wardrobe – with up to 50% off
We're shopping our Traitors wardrobe early...
Labubus are back in stock! How to shop them now without the queues
According to a Labubu fan (it's me, I'm the problem)
6 things to take out of your car now before the heatwave gets any worse
The sizzling summer sun isn’t just making us sweat—it could be putting drivers and passengers at serious risk.
Forget Prime Day, these competitor mattress deals are even better
In a not-so-cruel twist of fate, the hottest deals are also on our top-tested cooling mattresses.
Get 21% off Medik8's brilliant, pigmentation-blurring C-Tetra Luxe serum in the Amazon sale
Tackle sunspots with this much-loved vitamin C serum
‘I tried the Sol De Janeiro Bum Bum Cream and I've never had so many compliments on how I smell’
Does the cult cream really live up to the hype?
11 best dog harnesses for all types of dogs
Small dogs, large dogs, young dogs, old dogs — they can all have a better walk while wearing one of these comfortable harnesses
Giant bathtubs and sea urchin chandeliers: Why you need to book into Christian Louboutin’s hotel
Located close to trendy Comporta in Portugal, Vermelho is a design-lover’s dream
‘Moths have eaten my Princess Diana jumper and I brought it all on myself – here's what I should have done’
How to avoid the same fate with your favourite knits
14 best dog coats for pups who hate the rain
Cute cover-ups for all kinds of weather
Meet the Good Housekeeping team
The people behind the logos and Britain’s biggest (and most trusted) lifestyle brand.