“Low cost, high impact”
The lasting impact of discount concepts is reshaping the retail market in all industries. From different angles, this conference highlights the success of low-cost retailers with their promises of purchasing power, simplicity, reliability and sustainability.
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MAIN PROGRAM
Action‘s improbable growth story is far from over: the retailer takes the 3,000-store mark in Europe this year. A surprising, constantly changing range of quality products at the lowest price is enticing more and more shoppers. Bart Raeymaekers, Regional country director Benelux, Germany, Italy, Spain & Portugal, will tell you more about it.
German textile discounter Takko Fashion is set to open 300 additional shops in Europe over the next three years. In Belgium, the retailer is still small, but its ambitions are big. What are the success factors of this exceptional fashion player? You’ll hear more about it from Erwin Rutten, Country Manager NL/BE.


Retailers and marketers are increasingly surrounded by digital colleagues: AI agents that personalize and enhance customer interactions and transform internal processes. With inspiring practical examples, Max Goudsmet and Yasin Hadnan of CM.com demonstrate how Agentic AI is effectively deployed in marketing, as well as in service and operations. Discover how human creativity and digital innovation converge!
The Belgian retail market is under increasing promotional pressure. Carrefour responded with more promotions, extra pages and an increased number of leaflets. This acceleration put heavy pressure on the teams and led to errors in leaflet production. That is why Carrefour, together with ADDRETAIL, started a transformation process aimed at structural improvements in processes and collaboration. By bringing purchasing, sales development and marketing closer together, tensions were removed, collaboration was strengthened and the foundation was laid for automation and faster decision-making. In this keynote, Carrefour and ADDRETAIL show how courageous choices and organisational innovation prepare a retailer for the future.


In a turbulent fashion market, Primark stands out with a unique business model that remains focused on the physical shop. Low costs are perfectly reconcilable with sustainability in the supply chain. Olivier Crépin, Head of Sales, tells Primark’s story at the Retail Marketing Day!
As usual, Gino Van Ossel, Professor at Vlerick Business School, will be steering the annual Retail Marketing Day in the right direction as the day’s moderator.
PRACTICAL
- Date: 25 September 2025
- Location: Stadsfeestzaal Antwerp, Floor 2B.
- Language: most presentations are in Dutch. Slides in Dutch or English.
PRIJS
- Summer Bird: € 299 / ticket (excluding service fee & btw)
- Early bird: € 349 / ticket (excluding service fee & btw)
- Regular: € 449 (excluding service fee & btw)
TIMETABLE
12h00: Welcome @ RetailDetail
13h00: Keynotes part 1
14h00: Break
14h30: Keynotes part 2
15h30: Break
16h00: Keynotes part 3
17h00: Networking, drinks & bites





