Online sales have to double – at least
Redcoon is part of the Media Saturn-Holding
since July 2011, while Media Saturn-Holding is owned for 78% by the German
group Metro. In 2012 the holding had 755 million euro worth of online sales:
432 million euro was realised by Redcoon, with only 323 million euro left for Media
Markt and Saturn combined.
Online sales of the three chains brought in 4%
of total sales of Media-Saturn, a number the company wants to see at least doubled
in 2013. That is definitely not impossible: Media Markt for example only started
its own online store in Germany on January of last year and sales are only
now really picking up speed.
Redcoon also knows a strong growth: the ten
year old company is active in Belgium, The Netherlands, Germany and six other
countries and is said to daily attract 2000 new customers. Each month it sells
about 180.000 products online.
