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Written by Stefan Van Rompaey
In this article
  • Tags Artificial intelligence
  • Topics Innovation
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NRF Retail’s Big Show Europe: focus on retail technology for productivity gains

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General18 September, 2025

Smarter e-commerce, more productive stores, the checkout of tomorrow, the fight against increasing fraud, retail media, hyper-personalisation and a self-scanning shopping trolley: these were just a few of the many themes at this year’s Paris retail trade show NRF Retail’s Big Show Europe.

No Chinese dominance

The American takeover of what used to be called Paris Retail Week noticeably brings a new dynamic to the retail technology trade fair, helped by a number of American suppliers of top brands such as Walmart who introduced their solutions to Europe. Keynotes from a whole range of international retailers – such as Action, Authentic Brands, Carrefour, Ceconomy and Sephora – provided the show content.

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