The future shopper is already here: many customers are more familiar with digital technology than most retailers. Note: we are not only selling to people, but also to their avatars and even to consumers who are no longer there… Are you ready?
In-depth research
“The future of shopping is already here“: this is apparent from the new edition of the Future Shopper Report 2022 by Wunderman Thompson, the fifth edition of the in-depth report. The market research company questioned no fewer than 31,040 consumers who shop online at least once a month, in 18 countries on 5 continents. We plough through the slides and present ten striking conclusions.
