While Amazon experienced a strong 2024, culminating in its “most successful holiday season ever”, the e-commerce giant has committed to invest a hundred billion euros in what it calls “the biggest technology shift and opportunity since the internet”.
Growing retail branch
In the fourth quarter of 2024, Amazon’s turnover increased 10 % to 187.8 billion dollars (174 billion euros). For the full year, turnover even rose 11 % to 638 billion dollars (590 billion euros). Operating profit nearly doubled to 68.6 billion dollars (64 billion euros). As usual, its cloud Amazon Web Services (AWS) was the fastest grower (+ 19 %), but the retail divisions also performed well.
