Action celebrates a milestone today, opening its 3000th shop in Europe. That honour was for Italy, specifically the town of San Rocco al Porto in Lombardy.
“Extra special”
Action’s 3000th store measures 867 sqm and employs twenty people. It is already the chain’s 157th store in Italy, just four years after the retailer started there.
“Action started 32 years ago with a small discount store in Enkhuizen, the Netherlands. Ever since, Action has been expanding from country to country”, CEO Hajir Hajji says. “Two months ago, Action opened a first store in Switzerland. Right now, we are preparing a first store in Romania in the autumn of this year as well. Opening our 3,000th store in a country where our customers welcomed us so enthusiastically is extra special.”
Director Store Operations Bart Raeymaekers will shed more light on Action’s unique success story on 25 September, during RetailDetail’s Retail Marketing Day, with this year as its theme ‘Low cost, high impact’. Order your early bird ticket with exceptional discount now, before 31 July!
