Dutch restaurant home delivery website Thuisbezorgd.nl (part of Takeaway.com) will deliver meals in Amsterdam and The Hague itself, adding to a similar service in Germany ever since it acquired Food Express in January.
Attract more restaurants
Thuisbezorgd.nl will deliver Tante Bep’s food itself from now on. The latter has a whole range of restaurants it helps with deliveries, all across Amsterdam, The Hague and Rotterdam. The meal delivery service expects to attract more “normal restaurants” this way, aside from the 6,000 delivery restaurants it already has in its database. As almost every Thuisbezorgd.nl restaurant has its own delivery team, it will not start this service for all 6,000 restaurants at once. Its own delivery service is mainly targeted towards new restaurants.
Thuisbezorgd.nl had already investigated the restaurant home delivery market last year, in collaboration with Post NL’s Local Express. The trial was with the Home Dining diner delivery service for restaurants, focused on six rather more expensive restaurants in Amsterdam. Their quality meals were home delivered and were supposed to give the customers a luxurious meal at home, but the trial was halted quite some time ago.
Parent company Takeaway.com, founded by Jitse Groen, also bought German Food Express in January, in order to launch its own delivery service in Germany as well. Its scooters now appear in Berlin, Cologne, Düsseldorf, Frankfurt, Hamburg, Munich and Stuttgart.
Takeaway.com seeks IPO
Takeaway.com also seeks to launch an IPO this year, which should be worth 1.1 billion euro according to several anonymous sources. Founder Jitse Groen already attracted additional funds to expand his company: 13 million in 2012, 73 million euro in 2014. If the company enters the stock exchange, it should have an estimated value of 1 billion euro.
Takeaway.com is active in 10 countries, including the Netherlands, Germany, the United Kingdom and Vietnam. Alongside Delivery Hero and British Just Eat, Takeaway.com is one of Europe’s largest food and snack delivery services. The three are facing additional competition though, because Google is also interested in the delivery service market, as Google Express trials in San Francisco and other cities prove.
