Japan lags behind
In Central and South America the company had 27% more sales,
in Europe the rise was 21%, in Southeast Asia 17% and in North America 16.5%.
In Japan the rise was much lower at 5%. Divided by product especially the sales of
shoes rose (+19.6%), handbags and other leather goods rose by 16.4% and the
small department of perfumes had 20% more sales. Again one branch lagged a bit
behind: in fashion sales only rose by 5.4%.
In the beginning of 2013, CEO Norsa announced
that the prices for shoes, handbags and clothing would be raised by 9 to 11%,
because the market is being boosted by Chinese supplying themselves in
Europe. Designer products are 30% cheaper here than in China, mainly because of
an import tax of 20%. At the end of 2012 Salvatore Ferragamo had 338 stores of
its own and another 268 are franchised.
