RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
  • Companies CêlaVítaMcCain
  • Geography Netherlands
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Potato pioneer CêlaVíta is bankrupt

icon
Food13 August, 2025
Shutterstock.com

A good year after McCain sold Dutch producer of chilled potato specialties CêlaVíta to an investment fund, the company is bankrupt. Whether there will be a restart, in not clear.

Financial problems

CêlaVíta, a pioneer in chilled convenience products such as peeled, pre-steamed and pre-cut potatoes, came into the hands of Canadian French fries manufacturer McCain in 2012. That decided to focus on frozen products, so it sold CêlaVíta to investment fund Nimbus in 2024.

But the company, good for a turnover of about 60 million euros with 2015 employees, was struggling with financial problems and in June announced a reorganization in which it wanted to focus more on French fries. Now it appears that the employees were informed of the bankruptcy on Tuesday afternoon, reports Omroep Gelderland. There would soon be a meeting with the trustee about possible next steps. Whether there is a chance of a relaunch remains unclear.

More about... Food
See more
  • icon
    Food5 December, 2025
    Sunday opening: Aldi, Colruyt and Lidl do not intend to follow Carrefour’s example in Belgium

    Now that Carrefour has reached an agreement with the unions on Sunday opening in its integrated Belgian stores, the pressure is mounting on competitors who do not (yet) open on Sundays. But for the time being, they are holding back.

  • icon
    Food5 December, 2025
    How the new owner wants to revive the Italian Carrefour stores

    New Princes has finalised its acquisition of Carrefour Italia this week. The new owner sees great potential: the stores will be converted to the old Italian supermarket brand GS, with more space for the food group’s own brands.

  • icon
    Food5 December, 2025
    Jumbo range is becoming increasingly Belgian

    Jumbo's Belgian stores are increasingly stocking local products, brands, and private labels: "We want to entice and surprise our customers." Belgian suppliers can also move into the Dutch market.

Most read
  • icon
    Fashion3 December, 2025
    Inditex appoints former Italian Prime Minister Enrico Letta as Chairman of its International Advisory Board
  • icon
    Fashion3 December, 2025
    Inditex shows that consumers are regaining their enthusiasm
  • icon
    Fashion7 November, 2025
    How H&M wants to expand to 70 stores in Brazil
  • icon
    Fashion7 November, 2025
    Consolidation in luxury second-hand: Labellov acquires Designer Wish Bags
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT