Only half of consumers worldwide feel both physically and mentally well. People do want to live healthier lives, but their shopping carts often tell a different story. This presents many opportunities for FMCG brands.
From intention to action
Only 52% of consumers say they feel good; the rest would like to do something about it. Globally, 46.7% want to consume less chocolate and candy, 45.1% less ultra-processed food, and 36.9% less salty snacks. The biggest concern is obesity: no less than 49% of consumers worldwide are worried about it, followed by mental health issues such as sleep (37%), stress, and anxiety. So there are clear trends pointing to growing health awareness—and opportunities for brands that respond to this in a smart way.
