Carrefour is reportedly planning to enter the Serbian market, both with its owned stores and through franchise partners. This is remarkable, given its plans to exit certain European markets.
Talks are ongoing
Minister Jagoda Lazarević broke the news after meeting with Carrefour representatives to discuss the French retailer’s possible expansion into the country. The meeting took place at Carrefour’s initiative, according to a press release from the ministry, reported by various Serbian media outlets.


