The rise of Albert Heijn and Jumbo in Flanders is putting pressure on the share of Belgian food and beverages in shopping carts, according to Fevia, the federation of the Belgian food industry. The share of Dutch products has doubled to 16% in thirteen years, even though Belgians are shopping less across the border.
Belgians are buying less Belgian
The share of Belgian products in Belgian households’ food and beverage expenditure has fallen to 62.3%, according to Fevia’s calculations. In 2010, that share was almost five percentage points higher. “By way of comparison, in France and Germany, for example, the share of domestic products is around 75%,” says Fevia economist Carole Dembour.
