Following the example of Aldi Nord, Aldi Süd will also be testing a customer loyalty programme in its app. The retailer wants to entice customers with games and challenges rather than pure price discounts.
“Gamification”
Not in its German home market, but in Scotland, Aldi Süd will start testing a new digital loyalty programme in its smartphone app in September. Until now, the discounter has mainly used the app for general information, leaflets and shopping lists, but now the company is adding new features.
