RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Suit Supply gets 40 million euros state guarantee

icon
Fashion6 July, 2020

Suit Supply receives 40 million euros in government-guaranteed loans. The shareholders of the of made-to-measure menswear retailer also inject another 20 million euros into the company after the corona crisis hit hard.

 

No suits in lockdown

The corona crisis hit Suit Supply hard: the Dutch custom-made suit retailer had to close most of its international stores temporarily, but apart from that, demand plummeted as people hardly had to go to the office or to festive occasions for months on end. “People sitting on the couch or in the garden don’t need our stuff“, says founder and CEO Fokke de Jong in Het Financieele Dagblad.

 

For 40 million euros in additional bank loans, the company therefore receives a state guarantee from the Dutch government. With that system of state aid at the time of the corona crisis, the government guarantees 80% of the borrowed amount. Suit Supply also called on state support to intervene in the wage costs of employees during the lockdown.

 

The two shareholders in the chain also made a substantial contribution themselves: top executive Fokke de Jong injected 10 million euros into his company, as did investment group and co-shareholder NPM. In the meantime, the retailer nevertheless sees demand picking up again. Another windfall is that the unsold stock simply retains its value: since men’s costumes are less sensitive to trends, Suit Supply thinks it can still sell them.

More about... Fashion
See more
  • icon
    Fashion5 December, 2025
    UK bans ads from Lacoste, Nike and Superdry

    The British advertising regulator has banned paid Google ads from Lacoste, Nike and Superdry for misleading sustainability claims. The ads used terms such as “sustainable clothing” and “sustainable materials” without substantiation.

  • icon
    Fashion4 December, 2025
    Hugo Boss announces both revenue drop and recovery plan

    Hugo Boss is reorganizing its structure and implementing a new multi-year plan to return to growth from 2027 onwards. The measures will reduce sales in 2026, but should lead to a recovery thereafter.

  • icon
    Fashion4 December, 2025
    New structure should make Nike’s management more decisive

    Sports fashion brand Nike is revising its top management structure, introducing the position of Chief Operating Officer to make day-to-day management more decisive. The position of Chief Commercial Officer will be eliminated, with Chief Financial Officer Matthew Friend assuming responsibility for this area.

Most read
  • icon
    Fashion3 December, 2025
    Inditex appoints former Italian Prime Minister Enrico Letta as Chairman of its International Advisory Board
  • icon
    Fashion3 December, 2025
    Inditex shows that consumers are regaining their enthusiasm
  • icon
    Fashion7 November, 2025
    How H&M wants to expand to 70 stores in Brazil
  • icon
    Fashion7 November, 2025
    Consolidation in luxury second-hand: Labellov acquires Designer Wish Bags
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT