German sports giant Puma is struggling with disappointing results, as the company seems unable to capitalise on the global demand for retro sneakers. While competitors are benefiting from the revival of classic athletic shoes, Puma must now admit that it expects a severe decline in revenue and a loss for full-year 2025.
Lagging behind competitors
The German brand saw its quarterly revenue drop by 8.3 % to 1.9422 billion euros, mainly due to disappointing results in Puma’s core markets (Europe, North America, and ‘Greater China’). The gross operating profit fell to -13.2 million euros (excluding one-time costs), and the net loss even climbed to 247.0 million.
