RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Main Zalando shareholder withdraws

icon
Fashion17 February, 2021

The Swedish investment group Kinnevik is dividing its shares in Zalando among its own shareholders. Thus, the fashion platform loses its largest shareholder, accounting for 21 per cent, but at the same time gains a lot of new shareholders. 

 

5.5 billion euro in shares

The Swedish investment company Kinnevik is pulling out of Zalando and thinks it is time to start investing again in new promising start-ups that are not yet listed on the stock market. The company, therefore, divides its shares, with a 21 per cent stake, worth 5.5 billion euros, among its own shareholders. This way, they get the chance to directly invest in the capital of the fashion platform.

 

However, Kinnevik has been one of the main investors in Zalando since 2010. When the online retailer went public in 2014, the Swedes held 32 per cent of all shares. Above all, however, the investor group wants to be a growth incubator and will be able to put more than two-thirds of its capital into younger, fast-growing digital companies thanks to its portfolio distribution, the Financial Times reports.

 

Time for a “new Zalando”

Georgi Ganev, CEO of Kinnevik, does stress that it is pulling out of a strong position and still believes in Zalando. “The platform can grow without us as the main shareholder. Our shareholders can enjoy the growth themselves, and we can focus on new companies and help bring a new Zalando into the world”, is said.

 

The Zalando board of directors says it welcomes the new shareholders. “After such a successful cooperation, it is an obvious next step to give Kinnevik shareholders direct access to Zalando, and we look forward to welcoming them as direct shareholders in Zalando. We see this as an opportunity to gain new support for our vision and strategy in the future,” says co-CEO Rubin Ritter, who himself will be stepping aside in May to support his wife’s career. 

More about... Fashion
See more
  • icon
    Fashion5 December, 2025
    UK bans ads from Lacoste, Nike and Superdry

    The British advertising regulator has banned paid Google ads from Lacoste, Nike and Superdry for misleading sustainability claims. The ads used terms such as “sustainable clothing” and “sustainable materials” without substantiation.

  • icon
    Fashion4 December, 2025
    Hugo Boss announces both revenue drop and recovery plan

    Hugo Boss is reorganizing its structure and implementing a new multi-year plan to return to growth from 2027 onwards. The measures will reduce sales in 2026, but should lead to a recovery thereafter.

  • icon
    Fashion4 December, 2025
    New structure should make Nike’s management more decisive

    Sports fashion brand Nike is revising its top management structure, introducing the position of Chief Operating Officer to make day-to-day management more decisive. The position of Chief Commercial Officer will be eliminated, with Chief Financial Officer Matthew Friend assuming responsibility for this area.

Most read
  • icon
    Fashion3 December, 2025
    Inditex appoints former Italian Prime Minister Enrico Letta as Chairman of its International Advisory Board
  • icon
    Fashion3 December, 2025
    Inditex shows that consumers are regaining their enthusiasm
  • icon
    Fashion7 November, 2025
    How H&M wants to expand to 70 stores in Brazil
  • icon
    Fashion7 November, 2025
    Consolidation in luxury second-hand: Labellov acquires Designer Wish Bags
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT