Jack & Jones is launching its children’s concept in Belgium, with a first store in Brussels shopping centre Docks Bruxsel opening today and a second one in Hasselt to open soon. The concept is aimed at boys aged 8 to 16.
Not (yet) for girls
The Danish fashion brand, part of the Bestseller group, is opening its first ‘Kids’ store in Belgium today, targeting boys who love jeans. Country manager David Van Gansbeke says his brand sees enormous potential in fashion for boys aged 8 to 16.”
Van Gansbeke sees a bright future for Jack & Jones Kids: in the coming months, a store is also set to open in Hasselt, and the Grand Duchy of Luxembourg will also get its share with an opening in Pommerloch. A collection for girls is expected to follow in the second half of 2026.
