For the first time in two years, Burberry saw an increase in quarterly sales. The turnaround is partly due to recovery in China, but the classic British style is also back in fashion.
Out of the red
Burberry recorded a 2 % increase in sales in the three months to 27 September. CEO Joshua Schulman’s new strategy is starting to pay off, as the British luxury label refocuses on its classic heritage and young people rediscover the brand. In China, sales rose 3 %, following a 5 % decline in the first quarter.
