America Today is launching a collaboration with the young streetwear brand Buchan, founded by 22-year-old Elijah Buchan. The capsule collection will be available in thirteen stores, including six in the Netherlands, from October 30.
First step abroad
“This is the result of ten months of designing, brainstorming, and collaborating,” Buchan told Flemish newspaper HLN. For the young entrepreneur, who has stores in Ghent and Brussels and a strong social media presence, the collection is his first step abroad. “America Today gives me the opportunity to showcase myself in the Netherlands. It will finally allow me to gain a foothold there.”
