With three new stores (in Ciudad Real, Málaga, and Morón de la Frontera), Dutch discounter Action is approaching the milestone of 100 stores, just three years after its Spanish launch.
Keeping up the pace
Action is aiming for at least twenty new locations in various cities this year. This means that the Dutch chain is maintaining roughly the same pace since 2022, the year in which the retailer launched in Spain.
Next year, the chain also wants to continue opening more than twenty stores, focusing on strategic areas and further strengthening its position in regions where the formula is already performing well, especially in Andalusia. The discounter is expected to reach the threshold of 100 Spanish stores somewhere next year.
