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Written by Pauline Neerman
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Why Amazon and Nike are battling over exercise-bike hype Peloton

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General8 February, 2022

Who will haul Peloton off the stock market? Amazon and Nike are two major candidates for the American brand of exercise bikes that caused a sensation during the coronavirus pandemic. But now the share price is in the dumps, it is an interesting target for retailers and sports brands… but what can they achieve with Peleton?

 

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    The fact that bpost is entering into a partnership with the Chinese web platform Temu has rubbed many Belgian retailers up the wrong way: "A slap in the face for thousands of Belgian traders who do respect the rules."

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