Kids enamored with this year's How to Train Your Dragon remake will love having a Toothless of their own at home. This one sniffs its fish, snatches food with its jaws, and, if it trusts its owner, unfolds its wings and makes flapping sounds. All told, it has 60 different sounds and reactions. “My son was totally captivated by this magical toy,” one parent tester. “The interactive features kept him engaged, and he treated it like he got a new pet he needed to take care of!” Ages 4+; three AAA batteries included
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This will get them working on their mental strategy skills as they try to get their marbles to line up four in a row. But each turn affects the position of all the marbles, so they really have to think ahead. "The game is tricky in a fun challenging way," one tester said. "Eventually in a game, the four-in-a-row goal comes as a surprise." Ages 7+
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What better way to celebrate the 50th anniversary of Hello Kitty than with this ultra-adorable claw machine? Testers appreciated how it's actually able to pick up the capsules with the claw (though it does help their hand-eye coordination), and they're filled with eight different mini Hello Kitty collectibles. "We loved that it was easy for them to reload it," one parent said. Ages 6+
Little artists can use the included templates, layer them on top of each other to make a new picture, then trace and color in the whole thing. When she's done with the included images, she can download more templates online. Ages 6+
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Video-game fans already know about Aphmau, the mega-popular gaming YouTuber, but you don't have to watch her feeds to appreciate these adorable felines. They come in eight extra-cute designs and the 11-inch size gives kids a lot to hug. "It was soooo cute, and I love cats," one kid tester says. Ages 3+
Kids can make the most out of their creativity by designing and fabricating their own puffy stickers! This kit comes with enough materials to make 60 stickers, so they'll never be at a loss for decorations for their school supplies. Ages 6+
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This book is for anyone who loves the odd and the offbeat. Millie fills her garden with weird and wonderful plants — giving a message that it's okay to be different — and parents just loved poring over the detailed flower illustration. Ages 2–6
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They can personalize their backpacks, dress up jean jackets or decorate their doors with this set of varsity-style chenille letter patches. It comes with more than 100 pieces, including every letter in blue, white, purple and pink. They attach with a self-adhesive. No age recommendation given
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Friendship bracelets are back in a big way (though they never really went out of style), and this loom lets kids make cool designs in their friendship bracelets. It comes with directions to make 10 different styles without sewing. Good Housekeeping Institute testers loved planning out what they were going to make. Ages 6+
Credit: The Pokémon Company Done in collaboration with artist F*Kaori, these Pokémon plush are more stylized than some of their counterparts, making for cuter designs. They're the right size and price to collect, which is a lucky thing because there are more than 20 available in this Soda Pop style. Ages 0+
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With this kit, she gets to pretend she's a scientist working at a Beauty Lab, just like the one at the Good Housekeeping Institute! Then, she can make her own real molded soaps and bath bombs, learning about acids, bases, pH levels, and the biology of skin in the process. Ages 6+
They'll love entering their room every day with a big, glowing version of their name shining down on them from on the wall. There are many ways to customize this, too, including by picking the color, font, backing shape and symbol at the end. No age recommendation given
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Give kids a new avenue for creativity with these light pegs, which they can use to make pixelated art. There are 12 design templates, or kids can come up with their own creations. And, if they use a smartphone, they can use their designs for simple animations and add sound. Ages 5+
Teach her the importance of saving with this fun twist on a bank that's actually electric. She can even create her own PIN to use it as an ATM. No age recommendation given.
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Animal Crossing lovers will be excited to receive this Seal-holding LEGO set, which includes a playset inspired by the character Isabelle and her visit to Fauna's house from the video game. A perfect mix of construction toy and play set for imaginative play, it comes with two mini figures (Isabelle and Fauna) and pieces to rearrange her home, serve tea and more iconic accessories from Animal Crossing. Ages 6+
Budding fashion designers can use these templates to come up with more than 100 different styles. Kids mix and match "plates" with different tops, bottoms, shoes and hairstyles, use a crayon to make a rubbing of the complete outfit, then color the whole thing in however they like. If they want even more options, there is also the Sweet Styles that add even more pieces into the mix. Ages 6+
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This plush unicorn looks like a furry friend, but it's so much more — inside there's a concealed speaker, and it comes with an attached microphone so kids can live out their karaoke dreams no matter where they go. It comes with two pre-loaded songs plus sound effects. No age recommendation given
Interest in sewing has been at an all-time high in recent years. With this one kit, she can learn a running stitch, blanket stitch, whip stitch and how to decorate with embroidery. The kit makes seven different projects in all. Ages 6+
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The M in STEM is often forgotten in the toy world, but this game challenges players to make equations that add up to their roll of the dice. By gamifying arithmetic, it'll get them used to add, subtract, multiply and divide using mental math. Ages 7+
Rainy day? Not a problem with this "soccer" ball, which hovers over floors indoors. It has a bumper to protect feet and furniture, and it lights up with LED lights. The combo has earned it more than 8,700 five-star ratings on Amazon. Ages 3+

Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.
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